The signs you create for your business are very important, as even well-established franchises need to be easily found by potential customers who are driving or walking by your location. Signs may also be needed to advertise special sales or offers, and of course to inform customers of your business hours. When you're creating signage for your business, you might note some important details that are easy to overlook, but which you should discuss with your sign maker before placing your order.

How it will look on your vehicle

Putting signage on your vehicle or your company's delivery vehicles can increase the number of customers who visit your location, and the number of visitors to your website. When choosing a sign for your building that you might also add to a vehicle, remember that a company's advertising and marketing materials should all coordinate, as this creates instant recognition with customers and clients, so consider how your business signage will look on a car or delivery van. For example, faces and other detailed artwork can also be difficult to place on vehicles without a door handle or other obstruction getting in the way, so you might forego those for your building signage, so you can easily coordinate that sign with signage on a vehicle.

Exposure to weather and durability

Always consider how your business sign will hold up when exposed to weather elements. Metal signs can rust, and wood signs can absorb humidity, cupping and bowing or holding mould and mildew. If your business is in the tropics, choose a vinyl material or an acrylic sign, that won't rust or otherwise absorb moisture. Note, too, if the placement of the sign might expose it to more weather elements; you might want to place the signage lower on the building, under an awning or roof overhang, so the sign can still be seen by passersby while sitting in the shade, and getting more protection from rain, snow, and the like.

Along with exposure to weather, consider how a sign will need everyday maintenance. Stencilling on glass may need touch-ups over time, metal and wood may need their colour reapplied, and stone signs might need etching redone on occasion. Many types of metal, wood, and stone will also need consistent resealing, to protect their surface. Be sure you understand the process for maintaining your company's new sign, and know the approximate cost as well as how often that maintenance may need to be done throughout the years. For more information, contact companies like Mark Gresham Sign Corporation.