When you have a retail business, your priority should always be getting people through the door to make a purchase. This means that your storefront and signage needs to stand out from other retailers on the street and in your community. One of the best ways to make your shop sign stand out is by investing in a light-up sign. Two of the most popular signage options are neon and LED signs. Each one has its pros and cons, but which is right for your store?

Neon Signs

The great advantage of a neon sign is the quality of warm light that it tends to have, while a digital LED sign will typically look cooler. Neon signs can also have a cool retro feel, so if you have something like a vintage store or an old fashioned diner, a neon sign is more likely to be a fit for your business than an LED sign, which will have more of a modern feel.

Unfortunately, neon signs do require more maintenance because the gas inside the tubes will not last forever and will need to be replaced periodically. If you are located in a place with particularly cold temperatures, neon light can also dim in cold weather. You will also be paying quite a lot to run your neon signs because they use up quite a lot more energy than LED lights.

LED Signs

For most stores, LED signage is likely to be the better option. For a start, the cost of running digital signs with LED lights are a lot lower. The bulbs simply use a lot less energy, and considering that retail is a business that has many overheads, it can be useful to cut costs wherever you can.

Beyond this, LED signs have more versatility. With a neon sign, the sign will light up, but it will be static. With digital signs, however, there are different animations and effects that can be programmed into the signs themselves. Imagine how cool it would be if your sign could actually change colours or display a short moving animation that really grabs the attention of prospective customers. It also means that if your business changes over time, your sign can change with it without the need for purchasing another sign and having that installed.

Now you know the facts about neon vs LED signs, which is best for your business? Reach out to a professional to learn more.