Vehicle signage for your business can increase foot traffic through your front door and also increase visitors to your website. This type of signage is typically very affordable, and you can also choose magnetic or static signs so that you can remove the sign as needed. If you're thinking of creating vehicle signage for your business, note a few tips and suggestions you might consider so you know your advertising dollars are well-spent and that your sign works as intended.

What is most important?

When creating any form of advertising, you need to ask yourself what you want to stand out and be noticed more than anything. As an example, if you're a graphic designer who works from home, you probably want your website to stand out, as this is how customers will find you. On the other hand, if you have a local diner, you probably want the name and location to stand out so people remember that information and plan a visit. Choose what is most important, and ensure that this information is very visible and really stands out!

Colour

Consider that your vehicle will be seen by passersby and other motorists for a very short amount of time, and it will be on a road with literally dozens of other vehicles. This is why you want to have some colour on your signage—to make the sign stand out and get noticed. If your logo and other business information doesn't have strong colouring, consider adding your information on a colour block to create some contrast between the signage and your vehicle's body and to draw attention to the sign itself.

Use pictures

While you want potential customers and clients to read your website URL, your business name, the name of the street where you're located and the like, pictures are also very important. Many people are drawn to pictures they see and remember them easily, and then also connect the pictures to a business name. So, if you were to use a picture of flowers on the signage for your floral business, customers might remember that picture and then also remember your business the next time they see that picture on your website or elsewhere. A picture of a cute dog, smiling child or other pleasant scene will also draw the eyes of those on the road as your vehicle passes by. Keep this in mind and try to incorporate pictures along with lettering and numbers for your sign so it's easily seen and then also more easily remembered.