If you're organising a major event or using an event hire service, you may know that you have a considerable task ahead of you. This will take many weeks and months to plan, and you have to make sure that you do not leave any stone unturned if this activity is going to be a great success. However, it's easy to get so caught up in the details that you are not able to see the wood for the trees and as you get closer to the event, you may take certain tasks for granted. You may be so familiar with the layout and configuration of your venue that you assume others will be as well and may forget to provide some crucial directions. What should you be focusing on here instead?

Signage Plan

Remember, when attendees arrive at your event, they will be full of anticipation and eager to get going. However, they won't know where everything is and may fall over themselves with confusion as soon as they arrive. This is hardly likely to leave them with a good impression and may set the stage for a bad experience. You may have forgotten to focus on signage, and this may come back to haunt you.

Immersive Experience

Branding will be very important in this type of event, especially if there are sponsors involved, and if you're creative, you will weave the branding message into your crucial signage ideas. In other words, make sure that the signs themselves are part of the experience and give the attendees something to talk about in their own right.

Initial Impressions

Imagine yourself as an attendee approaching the entranceway to the event venue. If this is a particularly large event and you are expecting big numbers, then you may have laid out rows of crush barriers to funnel people towards your turnstiles. This may be efficient, but it's not very aesthetically appealing. Instead, make this an opportunity to provide some crucial, directional messaging with a fun twist.

Messaging

Get some signs made up that you can fix to these barriers strategically and that form part of a message that attendees piece together as they move closer to their destination. Certainly, you need to be creative, but if you can make them laugh in anticipation, your first impressions will likely be good.

Make use of your natural landscape to complement any of your signage and use some of your materials to hide some of those less-appealing features along the entranceway.

Everything Can Be Branded

Whenever you hire event furniture or other infrastructure, look at each item as an opportunity for branding and signage. Certainly, you shouldn't do this in a haphazard way, but by thinking carefully, you can turn every item into an opportunity for communication.

Drawing up a Plan

Have a word with your equipment supplier, so that you can get the dimensions of each component and create your signage accordingly.