The success of any restaurant is dependent on a loyal customer base. For you to enjoy consistent profits, you need to attract repeat customers who enjoy coming to your establishment.

Business signs play a big role in restaurant advertising, as you can attract people passing by at just the right time. But it's not simply about hanging signs randomly around your premises. You need a solid strategy where each sign is targeted towards a specific audience.

Here are some of the benefits of using the right signs in your restaurant and tips on how to maximise your return on investment.

Advertise your products with a personal touch

The obvious benefit of using signs is that you can increase the visibility of your business. Proper signage attracts new customers and also makes it easier for repeat customers to find your business.

However, following the right approach is key. When attracting customers, think about who your target audience is. You may be looking to draw in working professionals for lunch or couples for a romantic dinner. Each goal may need a different type of sign.

Vinyl outdoor signs work well during the day for advertising lunch menus. You can place them outside the entrance, on your yard or even on your windows. Vinyl is also flexible because you can use many different graphics to advertise a meal and pricing options. LED signs may work well for dinner advertisements because you can use custom lighting options to stand out in the dark.

Clearly display restaurant hours

It also helps to have signs that clearly display opening and closing hours. You wouldn't want your customers coming all the way only to find that you closed shop 30 minutes ago. Signs that display this information should be permanent, easy to see and well-maintained.

Remember that such signs also reflect your brand. Therefore, choose a type of sign that doesn't easily get damaged. Window graphics and engraved signs are good options to consider.

Make safety signs clearly visible

Signs are also important for safety and regulatory reasons. While many buildings need safety signs (such as fire exit signage), restaurants may also need to display signs regarding food safety, allergens, hygiene, and much more. These important signs should have a more serious tone to them.

Try using electronic signs on a digital display or back-lit signs that draw attention to a piece of text. Positioning is also key; as such, signs should be placed in high-traffic areas (such as near the entrance or in the main dining area).